What is THE BALM by Pride+Groom?

THE BALM is an all-natural nose and paw balm formulated to heal, protect, and deeply moisturize your dog's dry or cracked paw pads and nose. It creates a protective barrier while soothing irritated skin.

Is THE BALM safe if my dog licks it?

Yes — THE BALM is made with dog-safe, all-natural ingredients. While it's best to let it absorb before your dog licks the area, it's non-toxic and safe if ingested in small amounts.

When should I use THE BALM?

Use it daily for ongoing moisture and protection, or apply before outdoor activity in harsh conditions — like hot pavement in summer or icy, salt-treated sidewalks in winter. It's also great for healing already-cracked paws and noses.

How do I apply THE BALM?

Apply a small amount directly to dry or cracked paw pads and nose. Massage gently until absorbed. For best results, apply after walks when paws are clean and dry.

How is THE BALM different from a regular lotion?

THE BALM is specifically formulated for dogs — the pH, ingredients, and texture are designed for canine skin and paw pads, which are much tougher than human skin. Regular human lotions may contain ingredients that are unsafe for dogs.

THE BALM – Nose & Paw Balm for Dogs by Pride+Groom

$23.00

THE BALM – Nose & Paw Balm for Dogs by Pride+Groom

$23.00

Dry, cracked paws and a rough nose are more than cosmetic issues — they're uncomfortable. THE BALM is Pride+Groom's soothing, all-natural balm formulated to heal, protect, and moisturize your dog's most vulnerable spots.

Heal, Protect, and Soothe

Whether it's hot pavement in summer, icy sidewalks in winter, or just everyday wear, your dog's paws and nose take a beating. THE BALM creates a protective barrier while deeply moisturizing cracked skin — so your dog can walk, sniff, and play comfortably again.

What It Does

Heals dry, cracked paws and nose
Creates a protective barrier against harsh surfaces
Deeply moisturizes rough, irritated skin
Made with all-natural, dog-safe ingredients
Fast-absorbing and non-greasy

How to Use

Apply a small amount directly to dry or cracked paw pads and nose. Massage gently until absorbed. Use daily for best results, or as needed before outdoor activity. Safe if licked — made with dog-safe ingredients.