How do I use the concentrate — what's the mixing ratio?

Mix 1 part shampoo with 3 parts water to create a full 32 oz bottle from the 8 oz concentrate. You can also apply a small amount directly and lather with water during the bath.

Is this safe for dogs with allergies or very sensitive skin?

Yes — it's specifically formulated for sensitive skin. It's free of sulfates, parabens, Chlorhexidine, Coal Tar, and synthetic fragrance, and it preserves the skin's natural microbiome rather than stripping it.

Can I use this on my puppy?

Yes, it's safe for puppies of all ages, as well as cats and horses. The all-natural, hypoallergenic formula is gentle enough for frequent use.

How is this different from medicated shampoos?

Medicated shampoos often rely on harsh chemicals that strip the skin and disrupt its natural defenses, creating a cycle of dependency. Coat Defense shampoo cleanses gently with only beneficial ingredients, leaving the protective microbiome intact so skin can heal on its own.

How long does one bottle last?

The 8 oz concentrate makes 32 oz of shampoo when mixed with water, so it goes significantly further than a standard bottle — typically lasting several months for most dogs depending on size and bath frequency.

Coat Defense Sensitive Dogs Shampoo — 8 oz Concentrate (Makes 32 oz)

$73.40

Coat Defense Sensitive Dogs Shampoo — 8 oz Concentrate (Makes 32 oz)

$73.40

The Shampoo That Actually Heals — Without Stripping Your Dog's Skin

Most dog shampoos clean by stripping — removing oils, disrupting the skin's microbiome, and leaving sensitive dogs more vulnerable than before. Coat Defense Sensitive Dogs Shampoo takes the opposite approach. Built on an aloe vera base with only beneficial, plant-derived ingredients, it gently cleanses while leaving the protective microbiome intact and natural oils in place — the foundation of truly healthy skin.

This 8 oz concentrate mixes with water to make a full 32 oz bottle, so one purchase goes a long way. Citrus-scented, hypoallergenic, and safe for dogs, puppies, cats, and horses. Made in the USA.

Key Benefits

Microbiome-Safe Formula — Cleanses without stripping the skin's natural protective barrier
Soothes Dry & Itchy Skin — Aloe vera base nourishes flaky, irritated, or allergy-prone skin
No Harsh Ingredients — Free of Chlorhexidine, Coal Tar, sulfates, parabens, PEG plastics & synthetic fragrance
Breaks the Itch Cycle — Supports skin's ability to heal rather than creating dependency on medicated washes
Economical Concentrate — 8 oz makes 32 oz; a small amount goes a long way
Multi-Species Safe — Formulated for dogs and puppies; also safe for cats and horses